This was an awesome project I got to work on for Cadillac. The side by sides of the actual spot and the boards turned out to be extremely spot on. Matching shots to boards is not always the goal though, many times it’s much more about conveying the same mood and idea as the boards. However on big budget shoots with A list talent time on set is money, and so really refined storyboards are great assets to save time on set.
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Jake Owen has this amazing story about how his grandma and grandpa met in the 1940’s. It’s an awesome story about fate bringing two people together. Not only did Justin Clough (the brilliant director) turn the story into a music video he cut a short film together that really does the whole story justice. Drawing time period specific boards was an absolute dream. I love the 1940’s and did need much prompting to hop on this project.
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One Beer is another awesome country song about an unexpected pregnancy. The story in the music video takes this same concept but amps it up a lot. Definitely worth checking out. The boards ended up guiding the feel of the scenes more than the exact shots. But you can see most of the narrative components in the boards made it into the film in some way or another.
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Morgan Wallen did a cover of “Cover Me Up” and it may be one of the most emotional songs I’ve ever heard. I discovered the song through this project and listen to it almost daily now. The music video was directed by Justin Clough, who matched the emotional tone of the music with a deeply moving story of an Iraq vet dealing with PTSD.
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