Viator - City Takeover RFP

Viator initiated a request for proposal for an OOH city takeover, seeking expertise in both refining the creative concept and executing the project. I took charge of art direction, along with designing and constructing numerous mock-ups to bring the vision to life. During this project, advancements in AI images were emerging, allowing us to strategically incorporate AI-generated visuals while mitigating the prevalent imperfections typical of image generation during that period.