Tik Tok for Business - Internal Hype Videos

For TikTok’s 2021 massive annual internal townhall event, I was tasked with overseeing the direction and animation of several videos. In addition to scripting and providing direction, I actively participated in on-the-ground animation tasks. The primary goal was to showcase the platform's resilience amidst the challenges posed by the pandemic and other significant occurrences, while also generating enthusiasm for its distinctive attributes and offerings. TikTok sought to emphasize the accomplishments of all their worldwide divisions, tasking us with sharing and building excitement around various departmental statistics. Successfully striking a balance between video flow, equitable representation of departments, and conveying the desired messaging presented a challenging yet surmountable hurdle that we managed with confidence.