Carrier - Event Branding
Carrier sought a new and avant-garde visual identity for their major yearly gathering while staying true to their sophisticated and luxurious image. I had the privilege of spearheading the art direction during the presentation. The concept drew inspiration from a polished and contemporary interpretation of the 1950s style, subtly blending nostalgia with a sleek and minimalist approach. Supported by an awesome team and an amazing CD, I oversaw the art direction, and also took charge of creating numerous of design elements.