Toyota Camry - Festival Graphics

I had the extraordinary opportunity to design and develop the festival advertisements for the highly anticipated launch of the Toyota V6 Camry. These captivating ads were prominently displayed on the expansive LED screens at more than five music festivals, with the renowned Lollapalooza among them. What set these ads apart was their hyper-localized strategy, effectively engaging with attendees in each festival's unique city. Armed only with the ad copy, my task was to distill its essence into a singular, potent image that would deeply connect with the viewers.