Northern Anthems - Vian Izak

Northern Anthems is the debut album of artist Vian Izak.

• Goals: Launch unique art focused music project in a competitive space.

• Implementation: I designed the branding from the ground up with a focus on bold imagery with a narrative focus. I worked closely with the label to help exceed both the artist’s vision and the label’s goals.

Highlights

Ads

I made a comprehensive set of ads for all social platforms for each single and then the album release. Despite the creation of several ads for Vian Izak over the years the front runner of this campaign is still being used for conversions 2 years later.

Social Campaign

To tease the coming music we turned Vian’s Instagram wall into one massive wall of adventure posters. After the tease the campaign consisted of eye catching single covers which linked out directly to Spotify.

Official Audio Videos

Each single has it’s own official audio video. In a space where a video with album art and added audio is the norm, these motion graphics animations solidified the albums aesthetic as an art forward musical project.

Critical Acclaim

The final album was nominated for Best Adult Contemporary Album at the Indie Music Awards. The project’s art style and musical acclaim was picked up by giant geek news outlet Geek & Sundry. Where Vian and myself were interviewed and featured in 2 full episodes with over 500K+ views.